In the beginning of this project we started by asking our self what each of us wanted from a rod. Being a large group involved one would imagen that we would disagree a lot about how a rod should be and what a good rod really is. To our surprise the guy crawling around in the bushes aiming for trout in the smallest of creeks, explained the same general feeling of a perfect rod as the guy that loves to do the absolute longest possible cast, in the largest of rivers with the biggest possible rod. To have a rod that loads down to the handle but still with as fast recovery as possible! Simple as that.
For the larger double hand rods our favorite rods in the past has been built in Korea. With this in mind it was very natural for us to contact one of these factories. Throughout the years there have been so many successful cooperation with the Korean engineers and the Scandinavian rod designers. The match between Scandinavia and South Korea is simply perfect.
Our goal was just to make the best possible performing rod no matter the cost of the material. We believe this is simply what we got. Unfortunately for us also the correct price tag on it. Best possible graphite with the best possible resin and then add graphene to that and we got a chance to make just that perfect rod. Gary Loomis explain really well what makes a good rod in general with his diving board example. If you are interested in his explanation, it's all on YouTube.
A few words about the material graphene, well we did definitely not invent it, but we were very curious about it. So, we learned there are three cities in the world that have some extra knowledge about it. It's were it was invented Manchester / UK and then it is where our rods are made Seoul / Korea and then the third city is Gothenburg / Sweden where a few of us live. So, to learn more we contacted the university in Gothenburg called Chalmers. We were welcome to come and learn more about the material, so we went. At first the professors tried to get our hopes down that graphene could do anything good for our product. Real graphene is only one atom thick and if you use to many layers it will lose some of its benefits. So, the material is just an additional material that you add to the main material with different methods (which also is a long story). Although there was a risk that we paid extra for adding graphene to the blank with no effect we did it anyway. We just had to try no matter what. We do now believe the type of method to apply the graphene to the blanks is of most importance. We also believe that we can feel a difference in the rods with graphene compared to the ones without.
Presumably we have been one of the pickiest and most annoying R&D team the rod factory ever worked with. Getting the best material was the start, to find the perfect rod action with this material was the journey for us. To learn along the way, to improv and find the keys for every rod to perform better than we felt before has been very exciting experience for us. We think what we have now is something special we hope you do too!